Our OHA Story

Water, earth’s most precious resource, sustains and gives us life! However, in many parts of the world, clean drinking water is scarce, leaving over 700 million people worldwide without access to this essential, life-saving resource. By using sustainable, upcycled cotton, each OHA Towel saves over 3,000 gallons of water compared to a regular cotton beach towel. That’s enough water saved per towel to sustain a person’s life for more than 10 years! This got us thinking… How cool would it be if we could give that amount of saved water to someone who needs it?!

From our desire to help end the world’s water crisis, our partnership with the non-profit organization, One ATTA Time, was born.  ATTA’s mission is to provide families around the world access to clean drinking water, One ATTA Time! Based on our collaboration, with every OHA Towel purchased, ATTA will provide a water filtration system to one person in need, giving them clean, lifesaving drinking water for over 10 years!